We go the extra mile to understand your process, ALL of your marketing objectives and how you use data... then we use that to develop a comprehensive direct marketing recommendation covering data, analytics, email and web. Data is the backbone of every marketing decision; we make sure you get the greatest quantity, the highest accuracy and the most responsive data available. VeraData has the experience, the intelligence and the relationships to make a difference.
Our job is to help you develop benchmarks and then build integrated multi-channel online/direct mail/telemarketing programs that continuously improve your results; to drive offline donors/prospects to your web site to donate, take actions, find information and engage with your organization; to append and recruit e-mails for offline donors/prospects to help reduce cost per dollar raised.
For fundraising, 'direct marketing' is rapidly maturing into 'integrated marketing'. Direct mail, email, free standing inserts, direct response print ads, personalized url's, banners, RSS ads, direct response television, telemarketing, SMS marketing, e-Newsletters are all converging and must be branded consistently, used to support one another and be actively measured and monitored to ensure optimum performance at all times. That is not an easy job, considering that most charities are on the 'trailing edge' instead of the 'cutting edge' of technology. That said, this business is heavily driven on emotional appeals, but the Internet is not an intimate or emotional medium and it has not caught on fully as a fundraising tool. Rather, it is a channel that must be leveraged for brand proliferation, reinforcement of effort through additional donor touch points, credibility and it certainly is an inexpensive lead generation medium compared to other channels.
Our job is to evaluate your direct marketing efforts and use data to help determine the best channels to use in combination with one another to most effectively improve the results of your campaign.
Many charities are focused on 'wealth' and waste more time thinking about getting billionaires' money than tapping into their mid-level donor bases, when, in fact, the mid-level contains far more lucrative opportunities. Predictive analysis makes this much easier to filter through and achieve success.