We go the extra mile to understand your process, ALL of your marketing objectives and how you use data... then we use that to develop a comprehensive direct marketing recommendation covering data, analytics, email and web. Data is the backbone of every marketing decision; we make sure you get the greatest quantity, the highest accuracy and the most responsive data available. VeraData has the experience, the intelligence and the relationships to make a difference.

Call us today at 800-561-9927 for your free consultation.

Our job is to reduce your cost per dollar raised, increase your average gift amount, cultivate planned givers, smooth the challenges associated with net list arrangements, deliver data on time, attract new/younger blood to offset the aging donor base, increase the universe of donor names, identify the segment of your one time donors who are most likely to continue giving, improve the lifetime value of your donors... to improve every aspect of your philanthropic quest. We accomplish these goals through the intelligent use of a myriad of data sources, channels, relationships and a very genuine dedication to the success of our clients.

Our job is to help you develop benchmarks and then build integrated multi-channel online/direct mail/telemarketing programs that continuously improve your results; to drive offline donors/prospects to your web site to donate, take actions, find information and engage with your organization; to append and recruit e-mails for offline donors/prospects to help reduce cost per dollar raised.

For fundraising, 'direct marketing' is rapidly maturing into 'integrated marketing'. Direct mail, email, free standing inserts, direct response print ads, personalized url's, banners, RSS ads, direct response television, telemarketing, SMS marketing, e-Newsletters are all converging and must be branded consistently, used to support one another and be actively measured and monitored to ensure optimum performance at all times. That is not an easy job, considering that most charities are on the 'trailing edge' instead of the 'cutting edge' of technology. That said, this business is heavily driven on emotional appeals, but the Internet is not an intimate or emotional medium and it has not caught on fully as a fundraising tool. Rather, it is a channel that must be leveraged for brand proliferation, reinforcement of effort through additional donor touch points, credibility and it certainly is an inexpensive lead generation medium compared to other channels.

Our job is to evaluate your direct marketing efforts and use data to help determine the best channels to use in combination with one another to most effectively improve the results of your campaign.

Many charities are focused on 'wealth' and waste more time thinking about getting billionaires' money than tapping into their mid-level donor bases, when, in fact, the mid-level contains far more lucrative opportunities. Predictive analysis makes this much easier to filter through and achieve success.

• Analytics definitively tell you who to contact, through which channel, at what time and with the optimal frequency for the greatest return on your marketing spend.
• Analytics will rank each person in your database according to their likelihood to make an annual, planned or major gift, become a member, upgrade their giving, sort individuals into relevant market segments, help you to understand the marketing vehicle and message that is most likely to appeal to each prospect, identify prospects of wealth (who are most likely to donate) so you can further target your marketing message, including ask amount and achieve a higher return on marketing dollars by focusing efforts where they are most likely to bring success .
• Direct marketing for donations is most successful when the marketing message emotionally connects with the recipient. Because individuals are so different, it is unlikely that a single message will forge a meaningful connection with every recipient. It is possible, however, through analytics, to identify groups of individuals that share certain characteristics and that will respond to a similar message. Once you identify these market segments, you can craft studies that test different messages, vehicles and times of year to contact them until you find the combination that brings in the greatest return, then you apply the knowledge to the prospect or donor file and optimize your efforts.

Call us today at 800-561-9927 for your free consultation.

The 8th Annual Bridge to Integrated Marketing & Fundraising ConferenceJuly 31-August 2, 2013 Gaylord National Hotel & Conference Center