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Profile Analysis is a process that appends hundreds of demographic elements to a customer database. Then, it benchmarks the demographics of the file against the universe of households in a geographic footprint, whether it is a zipcode, county, state, region or all U.S. Then we highlight the elements that carry the most positive (or negative) relationships vs the benchmark and use them as selection or suppression filters. Then, that intelligence is applied in a multitude of ways, depending on the goal. It can be used to match up against 'like' files for acquisition, it can be used to assign elements to append for predictive analytic purposes (which is the process that tells you who to mail), it can be used to assign segments for specific communication, it can be used to identify alternative media advertising 'fit' and/or it can be used to provide a comprehensive depiction of your current customer base.

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