Descriptive Analytics from VeraData delivers comprehensive insight into the current and past state of your marketing efforts and your customer or donor base. First we combine your first party and third party data along with Big Data to build a comprehensive data set and then analyze and present that information to you graphically as the information you need to make decisions and monitor the success of your efforts.
We make the data come alive for you through visualizing data on your customers and prospects to inform your decisions. Descriptive analytics allows us to condense big data into smaller, more useful nuggets of information. From our experience most raw data, especially big data, is not suitable for human consumption, but the information we derived from the data and turn into descriptive analytics. In short, descriptive analytics is to summarize what happened.