Optimized Decision Science

Marketers and fundraisers must continually improve their campaign performance, converting more prospects into customers or donors, while maximizing the value of their marketing investments. For most, the traditional methods of instinct, routine segmentation and crude response modeling have been tapped out. It’s time for the next step, and it’s a big one.

It’s time to gain new intelligence from the organization’s deepest big data sources. Traditional analysis is descriptive, only using a few dimensions that analysts can apply. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data will not only tell you who is likely to respond, but will also tell you what, when, where and, especially, why they want to be engaged with your organization.

This is the power of data modeling and machine learning and they’re the greatest opportunity looking forward. It’s all about harnessing a sophisticated engine to drive the multi-channel marketing or fundraising from beginning to end. It’s time to solve for the metrics that the organization establishes as its goals.

This kind of power and precision is truly unprecedented in the marketplace, and those who adopt it win big.

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Strategic Decision Support

When historical data and business intelligence converge, our GPU computing environment produces the most sophisticated consumer insight in the world.

We take decades of data on human demographic and psychographic behavior in your market segment. In the blink of any eye, our software gathers thousands of attributions that shape people’s philanthropic and consumer tendencies. This information helps us optimize your future campaigns and maximize your financial results.

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Data Modeling

Rock solid predictions that get results.

Understanding what works and what doesn’t work is the key to any successful marketing campaign.

At VeraData, we gather up thousands of pieces of data aggregating your campaign histories and every customer’s response. Our engineers then feed it into our analytics system to help uncover trends that will totally redefine the way you approach your audience.

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Business Intelligence

Marketing decisions should never be a shot in the dark. Whether you’re a non-profit or a fortune 100 company, every dollar in your marketing and fundraising budget matters. But how can you optimize your campaign decisions without wasting money on what might work?

VeraData’s team gathers intelligence from the organization’s big data sources. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data should not only tell you which of your prospects are most likely to respond, but also tell you what, when, where and, especially, why they want to be engaged with your organization.

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