Broker Roundtable: What's the Impact of Foreclosure Crisis on Hotlines?

 

Feb 14, 2011 

In the light of the foreclosure crisis and more people moving around the country to find work, are hotlines more important than ever? 
Matt Kaiser, executive vice president, Veradata— Now more than ever. More so than just foreclosures and moves, it is the purchase behavior that has become so critical. Consumers are not spending the same way that they used to. - Read Full Article -

 

Broker Roundtable: Describe Your Most Difficult List Order

 

Feb 7, 2011 

The for-profit educational space has been dealt a handful of blows this year, including recent headwinds relative to federal loan qualifications. The list side of this business is exciting. Much of the effort is spent pursuing online registrants. The most difficult order we filled in 2010 was a multi-tiered, segmented e-mail order for an educational institution.. 
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Broker Roundtable: How Have Cooperative Databases Changed?

 

Jan 28, 2011 

Privacy legislation is a potential threat. Co-op databases can help to aggregate large pools of buyer data in the event traditional sources are somehow discontinued—a potential reality at some point in the future. Outside of this, co-op databases have played a larger role in assessing and predicting a household's purchasing propensity... - Read Full Article -

 

Broker Roundtable: What's the Biggest Threat of 2011?

 

Jan 19, 2011 

I see Google as the single largest threat (I could say ‘search marketing’, but I mean Google specifically). Hats off to founders Sergey Brin and Larry Page , who according to Forbes, represent two of the top five most powerful people in the world (this was Nov. 2009, they could have moved up since then). Google wields incredible global power and is ever increasing their share of marketing budgets... - Read Full Article -

 

Incorporating Social Data Into Lists.

 

Dec 21, 2010 

Online behavior plays an important role in today’s list selection process. We look at a fairly comprehensive array of online activity through a myriad of sources to build the most effective data segmentation strategies for clients. For instance, when using personal URLs or driving the audience to a Website where one of the goals is to ‘refer a friend’ or ‘become a fan,’ overlaying traditional lists with ‘number-of-friends,’ ‘number-of-sites/memberships’ helps further target the audience who not only possesses the demographic/behavioral attributes of the target, but who also have the greatest propensity to share the offer with friends. - Read Full Article -

 

Quadriga Art Announces Path for National Charities to Grow Despite Challenging Economic Environment.

 

Thu, 04 Nov 2010 13:11:42 GMT

NEW YORK - (Business Wire) Due largely to the ongoing woes of the national economy and the slower than expected recovery, the CEO of one of the leading marketing firms for non-profit groups said today that the country's biggest charities need to better leverage enhanced donor data and find new ways to market in order to combat the negative forces of the recession. - Read Full Article -

 

Broker Roundtable: How Reliable Are Income Selects?

Oct 20, 2010 2:45 PM, By Larry Riggs

This week’s question: How reliable are income selects on lists, especially in light of the current economy? - Read Full Article -

 

Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?

Oct 13, 2010 10:57 AM, By Larry Riggs

Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue? Our current panel features Jim Hall of All That Marketing; Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. - Read Full Article -

 

Broker Roundtable: How Popular are Hispanic lists With Mailers?

Oct 6, 2010 3:35 PM, By Larry Riggs

Today’s question: How popular are Hispanic lists with mailers? Should more marketers be trying to target this sizable segment? What types of offers do you suggest might work?
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Broker Roundtable: What's the Availability of Telemarketing Lists?

Sep 29, 2010 2:14 PM, By Larry Riggs

Today's question: With the FTC's do-not-call list in place for several years now, how available are telemarketing lists and how have they changed?

Our current panel features Jim Hall of All That Marketing; Matt Kaiser of Veradata; John Klein, a list consultant; Linda Santaite of DSA Direct; and Don Yaffe of Belardi/Ostroy.
- Read Full Article -

 

Valpak Retains VeraData for Digital Product Launch

September 15, 2010

Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.

ValpakDeals.com will launch November 3 in four markets: Omaha, NE; Long Island, NY; Southern Connecticut; and Las Vegas, NV.

The company worked with ad agency Dunn & Co. on branding; direct marketing agency VeraData on marketing; and Blue State Digital on online marketing. - Read Full Article -

 

Broker Roundtable: How much is the decline in magazine publishing affecting new list availability?

Aug 25, 2010 12:54 PM, By Larry Riggs

This week’s question: How much is the decline in magazine publishing affecting new list availability? 

Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michele Volpe of Media Source Solutions. - Read Full Article-

 

 

Boat Shows 3.0: Beyond the Booths and Berths

 

August 19, 2010

With trade and consumer show attendance down across-the-board, database marketing experts believe they have the tools to entice more qualified consumers to the nation’s boat shows as well as spur interest in the boating lifestyle. Two leading experts will dive into this hot topic on October 28 during a program produced by Marine Marketers of America (MMA) at the upcoming Ft. Lauderdale International Boat Show.

Entitled “Boat Shows 3.0: Beyond the Booths and Berths, “ the program follows in the wake of a front page article in the June issue of Soundings Trade Only about declining boat show attendance.  MMA Vice President Michael Sciulla, who heads up programming for the association, posted follow-up commentary on the article on three LinkedIn sites resulting in a burst of more than 125 online posts including comments, criticisms and suggestions for change from a broad spectrum of industry observers. 
“Marine marketers can play a critical role in helping to burnish what some see as the fading allure of boat shows,” said Sciulla, chairman of the committee producing the program. “Sophisticated database marketing offers proven ways to both attract the public to boat shows, as well as target what can be done once exhibitors, manufacturers and dealers have these consumers in their databases.” 
Featured speakers for “Boat Shows 3.0” include database industry veterans Michael Peterman, CEO of VeraData and Cara Cohan, National Accounts Manager for Advantage Mailing. They will explain how a variety of techniques ranging from basic demographic modeling to psychographics can be employed to hook prospective consumers and reel them in.
The program will take place during the annual meeting of Marine Marketers of America at the Bahia Mar Hotel, beginning at noon, October 28. The event is co-sponsored by Info-Link, Home Port Marine Marketing and the Ft. Lauderdale International Boat Show.
The program will also feature the third annual MMA Neptune Awards for Marketing Excellence. These awards are designed to recognize outstanding performance in the marine marketing field. A call for entries is now underway.
Complete program details including entry guidelines and the official entry form are posted on the association website: www.marinemarketersofamerica.org
The competition is open to any company or organization producing marine industry marketing work from the period September 2009 – September 2010. Deadline for submission is October 2, 2010.

Information regarding luncheon ticket reservations will be forthcoming. Additional sponsorship opportunities are also available. For further information contact Sciulla atmsciulla@gmail.com. The event is open to MMA members and non-members alike.

For questions about the 2010 MMA Neptune Awards program, please contact MMA Board member Cindy Pechous at (312) 946-6239 or email awards@marinemarketersofamerica.com.

Founded in 2007, Marine Marketers of America (www.marinemarketersofamerica.org) is a professional development organization working to enhance the success of marketing and communications professionals involved in the recreational marine industry.

 

Broker Roundtable: What's the Impact of List Biz Consolidation?

Aug 18, 2010 3:24 PM, By Larry Riggs

 

Broker Roundtable: What’s the outlook for the holiday season?

Aug 10, 2010 4:50 PM, By Larry Riggs

This week's question: What’s the outlook for the holiday season and what are brokers doing to encourage mailers? - Read Full Article-

 

Broker Roundtable: What effect is the U.S. Postal Service's upcoming rate hike likely to have on business?

Aug 4, 2010 1:39 PM, By Larry Riggs

This week's question: What effect is the U.S. Postal Service's upcoming rate hike likely to have on business? - Read Full Article-

 

Black Friday Freaks — Women Who Spend Big on their Holiday Shopping

November 05, 2009

Black Friday Freaks — Women Who Spend Big on their Holiday Shopping

VeraData

Description: This file contains women who have responded to surveys and/or indicated via social networking sites that they will not limit their holiday spending even in a down economy.  These bargain hunters are going to take advantage of holiday discounts. Their average income is $59,000. 

- Read Full Article-