Company Leadership

Michael Peterman

Founder and CEO

Michael founded VeraData in 2007 with the goal of creating a next generation, machine learning analytic solution for the direct marketing community. He was recently named on DM News’ 40 Under 40 list of the most influential and talented entrepreneurs whose efforts are shaping the direct marketing industry.

Michael has focused the growth of VeraData on serving the needs of non-profits who raise awareness and funds for veterans, children, health, animal welfare, education, religious and culture focused charities. Michael has directed the growth of VeraData to become a leading decision science firm, organized around a core of deep analytics and machine-learning expertise, with one of the industry’s most innovative predictive/ prescriptive marketing engines.
Prior to VeraData: Michael was partner at AccuData, a top direct and integrated marketing corporation. Built and led a senior team of over 150 data experts who consult and advise direct marketing professionals on data and related solutions for their clients’ marketing initiatives. Responsible for the acquisition, growth and development of major accounts such as Starwood, John Deere, Hyatt, AOL and Sprint.

 AccuData was recognized for 3 years as an Inc. 500 fastest growing private company.

Michael is a regular speaker at various direct and digital marketing events, expert analytics and marketing commentator on various broadcast segments, authored numerous Direct Marketing articles from technology to analytics and is/has been a member of NCDC, ARDA, PODi, DMA, and co-founded DMA’s Travel and Hospitality Council. Specialties: Direct Marketing, Integrated Marketing, Social Media Marketing, Predictive Modeling, Database Solutions.

Michael attended the University of Colorado, Harvard Business School and Harvard Law School.

Matt Kaiser

Chief Operating Officer

Matt has over 19 years of industry experience and brings a wide range of direct marketing knowledge and insight to our clients. As COO of VeraData, Matt is passionate about developing and implementing cutting-edge marketing technology solutions and creating best of class direct marketing strategies for clients to acquire, retain and grow their customer and donor bases. Matt and his teams deploy Predictive and Prescriptive Analytics that routinely astound our clients. He defines success by his ability to inspire our team to create new and more effective methods of exceeding client expectations.

Prior to VeraData Matt was responsible for client strategy and client service at several direct marketing companies focused on delivering results in donor and customer acquisition.

Matt holds a BS in International Business from the State University of New York at Buffalo.

Vil Ezerins

Chairman of the Board

Mr. Ezerins has extensive experience in enterprise management and governance, recently focused on scaling organizations and supplementing founding management teams with professional management.

A lifelong entrepreneur, Vil cofounded Advanced Marketing Concepts, a direct mail advertising agency, and Business West, a business periodical, which were acquired by his partner in 1985. He was the founder of AdMail Corp. in Springfield, MA, which evolved into AccuData, Inc., a nationwide provider of integrated marketing services, relocated to Cape Coral, Florida and sold to private equity firm William Blair Capital in 2003. In 2000, Mr. Ezerins founded Alvion Inc., a technology company serving the direct marketing industry which in 2006 was sold to strategic acquirer, Acxiom Corp.

Vil is also a board member of SoftServe, Inc., a 4,000 employee software development services vendor that assists independent software vendors and enterprises develop and execute their digital transformation strategies.

Rod Dillehay

EVP/Commercial Services

Rod has lead teams serving the omnichannel marketing needs of clients for over 15 years. Rod has recently joined VeraData to lead the delivery of services to our commercial clients. Rod brings an experienced focus to tailoring analytic and database services to meet the marketer’s constantly evolving needs. Rod’s career focus has been on serving the needs of of his client companies in a variety of roles and capacities including: Marketing Director, Sales Manager, President of a database company, and as a General Manager with agencies including Epsilon and Omnicom/Targetbase. When you select VeraData as your marketing services agency Rod will be the Executive overseeing your account service team, ensuring our solution meets your on-going needs, and your overall client satisfaction.

Clients served in a significant capacity span a number of verticals and include Capital One, Abbott Nutrition, United Airlines, Kaiser Permanente, Tempur-Pedic, Fidelity Investments, Union Bank, Wells Fargo, and Purina as well as numerous successful medium sized businesses .

Rod holds a BA from The Ohio State University and an MBA from the University of Southern California and resides in Tampa.

Judah Fontz

EVP/Digital Solutions

Judah leads an omnichannel focused team that provides the strategy, planning and execution of digital marketing programs that align with your overall business goals and objectives.

Whether working with small/midsize businesses, non profits or Fortune 500 companies, Judah and his teams bring keen insight into finding just the right pockets of opportunity through the blending of marketing strategy, audience building, technology, data and analytics.

Judah is forward thinking and applies channel agnostic approaches and innovative methodologies to help clients acquire, retain and grow their customer and donor bases. Judah was named a 40 Under 40 Winner by Direct Marketing News in 2013 and was one of the founding team members of VeraData.