Company Leadership


Michael Peterman

Founder and CEO

Michael founded VeraData in 2007 with the goal of creating a next generation, machine learning analytic solution for the direct marketing community. He was recently named on DM News’ 40 Under 40 list of the most influential and talented entrepreneurs whose efforts are shaping the direct marketing industry.

Michael has focused the growth of VeraData on serving the needs of non-profits who raise awareness and funds for veterans, children, health, animal welfare, education, religious and culture focused charities. Michael has directed the growth of VeraData to become a leading decision science firm, organized around a core of deep analytics and machine-learning expertise, with one of the industry’s most innovative predictive/ prescriptive marketing engines.
Prior to VeraData: Michael was partner at AccuData, a top direct and integrated marketing corporation. Built and led a senior team of over 150 data experts who consult and advise direct marketing professionals on data and related solutions for their clients’ marketing initiatives. Responsible for the acquisition, growth and development of major accounts such as Starwood, John Deere, Hyatt, AOL and Sprint.

 AccuData was recognized for 3 years as an Inc. 500 fastest growing private company.

Michael is a regular speaker at various direct and digital marketing events, expert analytics and marketing commentator on various broadcast segments, authored numerous Direct Marketing articles from technology to analytics and is/has been a member of NCDC, ARDA, PODi, DMA, and co-founded DMA’s Travel and Hospitality Council. Specialties: Direct Marketing, Integrated Marketing, Social Media Marketing, Predictive Modeling, Database Solutions.

Michael attended the University of Colorado, Harvard Business School and Harvard Law School.

Matt Kaiser

Chief Operating Officer

Matt has over 19 years of industry experience and brings a wide range of direct marketing knowledge and insight to our clients. As COO of VeraData, Matt is passionate about developing and implementing cutting-edge marketing technology solutions and creating best of class direct marketing strategies for clients to acquire, retain and grow their customer and donor bases. Matt and his teams deploy Predictive and Prescriptive Analytics that routinely astound our clients. He defines success by his ability to inspire our team to create new and more effective methods of exceeding client expectations.

Prior to VeraData Matt was responsible for client strategy and client service at several direct marketing companies focused on delivering results in donor and customer acquisition.

Matt holds a BS in International Business from the State University of New York at Buffalo.

Dina Fanelli

Chief Customer Officer





John Loiseau

VP/Digital Solutions