Optimized

Decision Science

for fundraisers and marketers

STRATEGIC
DECISION SUPPORT

our flagship service

Known as Prescriptive Analytics, we’ll develop your strategy to optimize spending, reduce customer acquisition costs, and re-engage existing customers.

DATA MODELING
DECISION SUPPORT

our premium service

Known as Predictive Analytics, we’ll use data mining and machine learning to create models. Our models allow you to segment your data or third party data to optimize your campaign results.

BUSINESS INTELLIGENCE DECISION SUPPORT

our data lab

By leveraging Data Mining, Multidimensional Reporting and Data Visualization, we’ll provide you with actionable insights into your customer, donor and prospect data.

 

VeraData delivers business intelligence with big data and analytics technologies.

We benchmark our success through your business performance improvements, leveraging VeraData’s experienced consultants, innovative technology, disciplined processes and decision science methodologies.

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Data Asset Management

What if you could take your existing database and siphon out only the most valuable information; the information that helps you reach your business goals? Increase the value of your data with effective data asset management completely optimized for your objectives.

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Digital Services

Let no marketing dollar go to waste. Rather than blindly reaching out to a volume of database contacts, optimize your campaigns through analytics in order to strategically structure your campaigns in a way that aligns with your marketing goals.

Data Engineering

Data can be overwhelming. Our data engineers use proprietary data analytics tools to extract the data that you need from your database, saving time and money in gathering business insight and assisting in the integration and migration of your business data.

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Technologies

Technology is the nucleus of the very best strategies for winning and keeping customers. It’s also the nucleus of our organization.

Optimized Decision Science

Marketers and fundraisers must continually improve their campaign performance, converting more prospects into customers or donors, while maximizing the value of their marketing investments. For most, the traditional methods of instinct, routine segmentation and crude response modeling have been tapped out. It’s time for the next step, and it’s a big one. It's time to gain new intelligence from the organization’s deepest big data sources. Traditional analysis is descriptive, only using a few dimensions that analysts can apply. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data will not only tell you who is likely to respond, but will also tell you what, when, where and, especially, why they want to be engaged with your organization. This is the power of data modeling and machine learning and they're the greatest opportunity looking forward. It's all about harnessing a sophisticated engine to drive the multi-channel marketing or fundraising from beginning to end. It's time to solve for the metrics that the organization establishes as its goals. This kind of power and precision is truly unprecedented in the marketplace, and those who adopt it win big.
Strategic Decision Support

Strategic Decision Support

When historical data and business intelligence converge, our GPU computing environment produces the most sophisticated consumer insight in the world. We take decades of data on human demographic and psychographic behavior in your market segment. In the blink of any eye, our software gathers thousands of attributions that shape people’s philanthropic and consumer tendencies. This information helps us optimize your future campaigns and maximize your financial results.

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SEO optimization, programming process and web analytics elements

Data Modeling

Rock solid predictions that get results. Understanding what works and what doesn’t work is the key to any successful marketing campaign. At VeraData, we gather up thousands of pieces of data aggregating your campaign histories and every customer’s response. Our engineers then feed it into our analytics system to help uncover trends that will totally redefine the way you approach your audience.

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Data Modeling

Business Intelligence<

Marketing decisions should never be a shot in the dark. Whether you’re a non-profit or a fortune 100 company, every dollar in your marketing and fundraising budget matters. But how can you optimize your campaign decisions without wasting money on what might work? VeraData's team gathers intelligence from the organization’s big data sources. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data should not only tell you which of your prospects are most likely to respond, but also tell you what, when, where and, especially, why they want to be engaged with your organization.

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Business Intelligence

Our Flagship Service

  Focus Group. People with Magnifying glass

When historical data and business intelligence converge, our GPU computing environment produces the most sophisticated consumer insight in the world.

 

How does it work?

We take decades of data on human demographic and psychographic behavior in your market segment. In the blink of any eye, our software gathers thousands of attributions that shape people’s philanthropic and consumer tendencies. This information helps us optimize your future campaigns and maximize your financial results.

 

What do we use?

Innovative, next-generation modeling that exceeds anything else available in the current market. Our organization is is evolving with the fastest and smartest weapon in the market: a sophisticated computer analytics platform that uses statistics and logic and removes bias and guesswork. What’s left? The most intricate and intimate data that can possibly be collected on millions of consumers and gives.

 

Which decisions can be made with this data?

Make strategic decisions regarding acquisition, budget and fundraising resources to get the highest returns on your investment, now and in the future.

 

Your Flagship Account Team includes:

 

Our Guarantee

You no longer have to outline every facet of your campaign strategy. Our analytics intelligence will do it for you, creating a precise prescription for the “who, what, when, where, why and how” that will produce measurable growth. Our promise is performance based: we create a win for you, and you pay us based on your results.

WHAT YOU GET

3d imagen Analitics concept word cloud background Rock solid predictions that get results.   Understanding what works and what doesn't work is the key to any successful marketing campaign. At VeraData, we gather up thousands of pieces of data aggregating your campaign histories and every customer's response. Our engineers then feed it into our analytics system to help uncover trends that will totally redefine the way you approach your audience.   More than a merge and purge. It’s not enough for us to execute a standard merge/purge and random allocation of duplicates – that would be robbing you of the purity of analysis. We go further, applying a force multiplier calculation, analyzing which combination of lists produces the highest response rate for every name. Did John Smith donate more often when he donated to lists A and C? Or A and D? B and C?  A, B and also C? The logic seems complicated, but it's what yields such incredible insight.   What's the point? The goal of our intelligence is to build you a better list. The best possible list.  We overhaul, then we recommend the best possible digital channels to pursue in conjunction with your mail campaign. We use the past to predict the future. It works. What is your part? Execute on our predictions, and watch your revenues rise. Are you ready to change the way you view your marketing?  

Your Premium Account Team includes:

 

Our Guarantee:

Improved results. It’s that simple. We’re that confident in our success rate. If we don’t increase your key performance indicator, whether it’s the cost to acquire a customer/donor or another benchmark metric, you don’t pay for our analytics services. Our fees are sliding, so you pay based on your result rates. Your success is our guarantee.
 

COMPLETE DECISION SUPPORT

  Marketing strategy concept with hands holding tablet and sketch business symbols vector illustrationMarketing decisions should never be a shot in the dark. Whether you're a non-profit or a fortune 100 company, every dollar in your marketing and fundraising budget matters. But how can you optimize your campaign decisions without wasting money on what might work?   We do this by gathering intelligence from the organization's big data sources. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data should not only tell you which of your prospects are most likely to respond, but also tell you what, when, where and, especially, why they want to be engaged with your organization.   This is the power of data modeling and machine learning, and they are the greatest opportunities looking forward. This is the goal that marketers seek to accomplish: harnessing a sophisticated engine to drives multi-channel marketing and fundraising plans from beginning to end to solve for the organization's metrics and goals.   This kind of power and precision is truly unprecedented in the marketplace, and those who are adopting it are winning big.

ECOSYSTEM

  Flat design illustration concepts for creative process, big data filter, data tunnel, analysis concept.Our approach is what distinguishes us.   VeraData is home to the industry’s most innovative predictive and prescriptive marketing engine. Built from the ground up using machine learning tools, we deliver the most efficient direct marketing solutions to our clients.  

Complex models, simplified business intelligence.

  Through complex modeling using millions of data point combinations, our software optimizes campaigns by pulling only the best prospects for each channel or combination of channels within the campaign.  

Data-Driven Offline and Online Marketing Solutions

  Through display ads, pay-per-click, direct mail and e-mail campaigns, VeraData is able to offer clients a comprehensive direct marketing strategy. Using clickstream data, we’re able to gain a full understanding of buyer psychology and drive decisions for complete optimization of your marketing and fundraising budget.  

Alteryx

Alteryx Analytics provides analysts with the unique ability to easily prep, blend and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks.

Analysts love the Alteryx Analytics platform because they can connect to and cleanse data from data warehouses, cloud applications, spreadsheets and other sources, easily join this data together, then perform analytics – predictive, statistical and spatial – using the same intuitive user interface, without writing any code.

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Tableau

Tableau helps people see and understand their data.

In 2020 the world will generate 50 times the amount of data as in 2011. And 75 times the number of information sources (IDC, 2011). Within these data are huge opportunities for human advancement. But to turn opportunities into reality, people need the power of data at their fingertips. Tableau is building software to deliver exactly that.

Tableau software is transforming the way people use data to solve problems. Their software makes analyzing data fast and easy, beautiful and useful. It’s software for anyone and everyone.

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HaDoop

The Apache™ Hadoop® project develops open-source software for reliable, scalable, distributed computing.

The Apache Hadoop software library is a framework that allows for the distributed processing of large data sets across clusters of computers using simple programming models. It is designed to scale up from single servers to thousands of machines, each offering local computation and storage. Rather than rely on hardware to deliver high-availability, the library itself is designed to detect and handle failures at the application layer, so delivering a highly-available service on top of a cluster of computers, each of which may be prone to failures.

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mlpy

mlpy is a Python module for Machine Learning built on top of NumPy/SciPy and the GNU Scientific Libraries.

mlpy provides a wide range of state-of-the-art machine learning methods for supervised and unsupervised problems and it is aimed at finding a reasonable compromise among modularity, maintainability, reproducibility, usability and efficiency. mlpy is multi-platform and works with Python 2 and 3 and it is Open Source, distributed under the GNU General Public License version 3.

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The Proof is in Our Results

Data. Simplified.

Altyrex training

 

"VeraData’s Alteryx training has helped our analysts make better informed business decisions with a common platform and simplified process. We're able to publish our data to a Tableau data extract and on the server. Alteryx has also simplified our reporting process . A report that used to take a week to update, now takes minutes. We now solve business problems using analytics in a more streamlined format."

Revenue. Increased.

Database optimization

 

"VeraData has taken our data to the next level. With their analytics software, they have been able to profile our database, which has allowed us to optimize campaigns and increase our response rate using our existing database of customers. Over time we have increased our average donation by 10% by using VeraData’s predictive analytics, without increasing our overall marketing budget."

Decisions. Clarified.

Decision science

 

"The people at VeraData are like no other in the analytics and digital marketing space.  They are able to find insight in our data that other marketing companies have not been able to uncover. They work as a team with our employees and vendors, using data to help the company  work smarter. Their insight drives our marketing investment decisions."

       

READY TO GET STARTED?

  Data technology is evolving by the second.   At VeraData, our technology team is swift to learn and integrate, so that you can stay far ahead of the competition in your comprehension and utilization of the intelligence we generate about your customers and campaigns. Common metrics for supercomputing are well behind us; our parallel and vertical computing platforms will launch your marketing efforts into the future, and do it today.  

Let’s start a new conversation about supercharging your marketing and fundraising campaigns.

  (239) 204-5000   info@veradata.com   1910 Park Meadows Drive Suite 200 Fort Myers, Fl 33907