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The Decision Science company with

performance based analytics serving the omni-channel

marketing needs of not for profit marketers and

customer-focused national and regional companies

Prescriptive Analytics

our flagship service

What if it were possible to know all that is knowable about your past, present and potential donors … your current, former and future customers? And what if that knowledge could be transformed into wisdom that would enable decisions that would maximize the value of each one … gain more … and keep them your donors  …  your customers … for life? All of this is not only possible, it is readily available with our Prescriptive Analytics Service.


Predictive Analytics

our premium service

Can a statistical algorithm actually predict the future? Well, no. But Predictive Analytics comes amazingly close. It predicts with a high degree of probability what will happen by providing estimates on the likelihood of a future outcome. With our Predictive Analytics Service, we can provide you with bias-free insights you can apply to tasks ranging from forecasting donor behavior and consumer purchasing patterns to predicting the effectiveness of marketing campaigns

Descriptive Analytics

our data lab

Before you can make any marketing decisions, you need to know what’s going on right now. And it’s equally important to know what has happened in the past. Our Descriptive Analytics Service lets you do both. It does so by segmenting “Big Data” into smaller, more useful bites of information. Descriptive Analytics can provide invaluable insights into and visualization of your data on customers, donors and prospects that you can use in your day-to-day decision making.

VeraData delivers business intelligence with big data and analytics technologies.

We’re a decision science company. Which means we use scientific techniques and technology to help clients make marketing decisions. Our next generation technologies and machine learning- based analytics are behind some of the smartest decisions being made by direct marketers and fundraisers today. What’s more, we’re the only decision science company to guarantee results.


Nonprofit’s secret weapon

The most successful fundraising organizations are those best able to touch their potential and present donors emotionally. Which gives them a tremendous advantage in the competition for a share of prospect minds and wallets. Commercial enterprises simply can’t compete with emotional appeals that cut through the noise and reach into the heart.  And, not coincidentally, into the wallet. Learn more


What every digital and direct marketer knows

In direct marketing, you know your results right away. But if the results aren’t what you expected, you know that right away, too. What if there were a way to predict the results of every mailing before the first package was dropped? A way to see beyond names and addresses on a list and know virtually everything there is to know about your target prospects? A way to know how to appeal to every single one? Learn more

Performance Based Analytics

We will build a machine learning solution for you that out performs your Control. If it doesn’t out perform – you don’t pay. It’s that simple. VeraData is the only decision science company in the world to guarantee its’ machine learning performance result. Since our campaign analytics and recommendations beat the others more than 96% of the time, it’s likely we’ll continue to be the only ones who make this gaurantee to you. Learn more



Technology is the nucleus of the very best strategies for winning and keeping customers. It’s also the nucleus of our organization.

Optimized Decision Science

Marketers and fundraisers must continually improve their campaign performance, converting more prospects into customers or donors, while maximizing the value of their marketing investments. For most, the traditional methods of instinct, routine segmentation and crude response modeling have been tapped out. It’s time for the next step, and it’s a big one. It's time to gain new intelligence from the organization’s deepest big data sources. Traditional analysis is descriptive, only using a few dimensions that analysts can apply. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data will not only tell you who is likely to respond, but will also tell you what, when, where and, especially, why they want to be engaged with your organization. This is the power of data modeling and machine learning and they're the greatest opportunity looking forward. It's all about harnessing a sophisticated engine to drive the multi-channel marketing or fundraising from beginning to end. It's time to solve for the metrics that the organization establishes as its goals. This kind of power and precision is truly unprecedented in the marketplace, and those who adopt it win big.
Strategic Decision Support

Strategic Decision Support

When historical data and business intelligence converge, our GPU computing environment produces the most sophisticated consumer insight in the world. We take decades of data on human demographic and psychographic behavior in your market segment. In the blink of any eye, our software gathers thousands of attributions that shape people’s philanthropic and consumer tendencies. This information helps us optimize your future campaigns and maximize your financial results.

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SEO optimization, programming process and web analytics elements

Data Modeling

Rock solid predictions that get results. Understanding what works and what doesn’t work is the key to any successful marketing campaign. At VeraData, we gather up thousands of pieces of data aggregating your campaign histories and every customer’s response. Our engineers then feed it into our analytics system to help uncover trends that will totally redefine the way you approach your audience.

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Data Modeling

Business Intelligence

Marketing decisions should never be a shot in the dark. Whether you’re a non-profit or a fortune 100 company, every dollar in your marketing and fundraising budget matters. But how can you optimize your campaign decisions without wasting money on what might work? VeraData's team gathers intelligence from the organization’s big data sources. Marketing analytics on prospect data must now become predictive and prescriptive, meaning that the data should not only tell you which of your prospects are most likely to respond, but also tell you what, when, where and, especially, why they want to be engaged with your organization.

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Business Intelligence

Prescriptive Analytics - Powered by Machine Learning

  Focus Group. People with Magnifying glass Being a decision labs company which uses Machine Learning makes us different.  From our perspective only a company which employs Machine Learning can really perform prescriptive analytics on behalf of its clients. VeraData brings Machine Learning to our clients to allow the universe of all available information and data to be considered in improving the performance of marketing.   Prescriptive analytics allows you the marketer to achieve the best outcome possible from your marketing without introducing any analyst bias.   Whether its increasing the average number of products purchased, driving up the average contribution of your donors, or driving down the cost to acquire a qualified lead - machine learning leads the way   At VeraData we apply Machine Learning to Prescriptive Analytics because the end goal is the absolute optimal solution/best underlying functional approximation known today, generally as quickly as possible, given all of the historical and current data available and the entire set of currently known methodologies.   Machine learning allows us to push the efficient frontier of decisions further into the tail of the data set by analyzing more data in multiple dimensions, including temporally.  

Predictive Analytics – Powered by Machine Learning

3d imagen Analitics concept word cloud backgroundVeraData’s Performance Based Predictive Analytics predict with a high degree of probability what will happen with a given campaign or appeal to provide estimates on the likelihood of a future measured result or outcome. VeraData brings Machine Learning to our clients to allow the universe of all available information to be considered in improving the performance of marketing. Machine learning presents the answer you can rely on as the very best outcome for any decision.   With hundreds of predictive machine learning models built for our clients every year we can forecast the lift and performance of our machine learning models over the marketing results you are currently achieving. VeraData Predictive Analytics Services allow you to be very targeted with the right audience and message. Our Machine Learning approach replaces solving these ‘data-decision problems’ from the top-down using silo-ed schools of thought such as Statistical Analysis or Actuarial Science… the problem being, the actual real world phenomena generating the data is emergent, a bottom-up system driven by many individuals, each unique, such as customer buying patterns.   To better solve for these systems of emergent properties, Machine Learning looks to mirror the actual real world system, process or emerging patterns leading to highly optimized solutions in harmony with maximizing your solution space, mathematically beyond top-down hypothesis testing. In base terms, one is able to search a wider solution space more methodically over shorter periods of time.   At VeraData, Machine Learning addresses all your data and any other available data at the optimal scale and informational granularity, while incrementally improving itself and expanding the solution space along side new research and computational developments.   We transform all of the data about your current and future donors and customers into insight and wisdom to enable you as the marketer to maximize the ROI of each person you engage with. We enable decisions that allow you to target your offers and services to retain these customers and donors for life through VeraData Predictive Analytics Services.

Descriptive Analytics

  Marketing strategy concept with hands holding tablet and sketch business symbols vector illustration Descriptive Analytics from VeraData delivers comprehensive insight into the current and past state of your marketing efforts and your customer or donor base. First we combine your first party and third party data along with Big Data to build a comprehensive data set and then analyze and present that information to you graphically as the information you need to make decisions and monitor the success of your efforts.   We make the data come alive for you through visualizing data on your customers and prospects to inform your decisions. Descriptive analytics allows us to condense big data into smaller, more useful nuggets of information. From our experience most raw data, especially big data, is not suitable for human consumption, but the information we derived from the data and turn into descriptive analytics. In short, descriptive analytics is to summarize what happened.

Performance Based Analytics

Flat design illustration concepts for creative process, big data filter, data tunnel, analysis concept. We will build a machine learning solution for you that outperforms your Control.  If it doesn’t outperform- you don’t pay. It’s that simple.   VeraData is the only decision science company in the world to guarantee its machine learning performance result.  Since our campaign analytics and recommendations beat the others more than 96% of the time, it’s likely we’ll continue to be the only ones who make this guarantee to you.     We realize this isn’t the obligatory fine print, disclaimers and weasel words you may have been expecting. It’s just a little more detail about how our guarantee works.   First, you give us permission to evaluate your current campaign’s performance and you share with us your priorities (such as reducing costs, acquiring more customers, leads or donors, reactivating past ones, etc.).  Then, you provide us the data we need for analysis.   Our Decision Labs takes the project from there with our Marketing Strategy and Data Scientist teams  providing the prescription for improving results based on our machine learning models. We predict the improvement you will observe.  When our machine learning model proves to beat your Control you’ll know you have a long term partner to drive your marketing success.   If the actual real-world results don’t improve on your current controls, you pay us nothing and we will thank you for evaluating our services. How’s that for fine print?


Alteryx Analytics provides analysts with the unique ability to easily prep, blend and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks. Analysts love the Alteryx Analytics platform because they can connect to and cleanse data from data warehouses, cloud applications, spreadsheets and other sources, easily join this data together, then perform analytics – predictive, statistical and spatial – using the same intuitive user interface, without writing any code.


Tableau helps people see and understand their data. In 2020 the world will generate 50 times the amount of data as in 2011. And 75 times the number of information sources (IDC, 2011). Within these data are huge opportunities for human advancement. But to turn opportunities into reality, people need the power of data at their fingertips. Tableau is building software to deliver exactly that. Tableau software is transforming the way people use data to solve problems. Their software makes analyzing data fast and easy, beautiful and useful. It’s software for anyone and everyone.


Apache Mesos abstracts CPU, memory, storage, and other compute resources away from machines (physical or virtual), enabling fault-tolerant and elastic distributed systems to easily be built and run effectively. A distributed systems kernal: Mesos is built using the same principles as the Linux kernel, only at a different level of abstraction. The Mesos kernal runs on every machine and provides applications (e.g., Hadoop, Spark, Kafka, Elastic Search) with API's for resource management and scheduling across entire datacenter and cloud environments.

Anaconda Python

Python, the fasted growing open data science platform. Anaconda is tuned to take advantage of modern computing environments – everything from multi-core servers, to distributed architectures and GPUs – delivering flexibility and allowing you to maximize your infrastructure investment. All of this plus the key capabilities required of an open source modern analytics platform – spanning advanced analytics, interactive visualizations, governance, security and operational support.


R is a language and environment for statistical computing and graphics. It is a GNU project which is similar to the S language and environment which was developed at Bell Laboratories (formerly AT&T, now Lucent Technologies) by John Chambers and colleagues. R can be considered as a different implementation of S. There are some important differences, but much code written for S runs unaltered under R.

The Proof is in Our Results

Data. Simplified.

Altyrex training


"VeraData’s Alteryx training has helped our analysts make better informed business decisions with a common platform and simplified process. We're able to publish our data to a Tableau data extract and on the server. Alteryx has also simplified our reporting process . A report that used to take a week to update, now takes minutes. We now solve business problems using analytics in a more streamlined format."

Revenue. Increased.

Database optimization


"VeraData has taken our data to the next level. With their analytics software, they have been able to profile our database, which has allowed us to optimize campaigns and increase our response rate using our existing database of customers. Over time we have increased our average donation by 10% by using VeraData’s predictive analytics, without increasing our overall marketing budget."

Decisions. Clarified.

Decision science


"The people at VeraData are like no other in the analytics and digital marketing space.  They are able to find insight in our data that other marketing companies have not been able to uncover. They work as a team with our employees and vendors, using data to help the company  work smarter. Their insight drives our marketing investment decisions."



  If you’re a nonprofit, we can help you get more donors ... keep the donors you have ... bring back those who have strayed ... and get the most out all of them. All at lower cost.   And if you’re a for-profit direct marketer, we can help you get more customers ... keep those you have ... bring back ... well, you get the idea.   No matter which you are, we can help you make better decisions on which campaigns to run and what media to use. We can even provide insights that can help guide your creative decisions. All to help your organization achieve its goals.   But we can’t do any of that until we get to know you and your organization. And what you want to achieve.   So let’s talk.   Of course, there’s no cost ... no obligation ... and, frankly, nothing to lose for doing that.   Just give us a call at 239.204.5000. Or shoot an email to info@veradata   But do it right away. Before your competitor does.  

Let’s start a new conversation about supercharging your marketing and fundraising campaigns.

(239) 204-5000 1910 Park Meadows Drive Suite 200 Fort Myers, Florida 33907